Marketing Management

Strategic Marketing Leadership — Without the Full-Time Cost

Running an Engineering, Manufacturing, or Mechanical, Electrical, or Plumbing (MEP) business means your time goes to job sites, managing crews, and closing contracts, not building marketing strategy. But the companies that grow are the ones with consistent, intentional visibility.

As a fractional marketing manager with a mechanical engineering degree, I embed directly into your business to deliver senior-level strategy without the overhead of a full-time marketing hire. I speak your language — service contracts, mechanical systems, and the long sales cycles that come with commercial accounts.

Whether you're chasing more service agreements, stronger regional brand presence, or a consistent project pipeline, I build and execute the strategy to get you there.

No agency retainers. No junior reps learning on your dime. Just focused marketing leadership that delivers measurable results.

Let's talk about what growth looks like for your business.

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Marketing Plans

Using brand messaging, customer research, and market research, THG Marketing will create a marketing plan that aligns with your company's business goals. We will coordinate with internal stakeholders and direct external contractors to perform marketing efforts.

Manage

Through social media campaigns, website development, email marketing, and internal company programs, THG will initiate efforts designed to expand your company's footprint, providing the structure and leadership for execution of short-term and long-term efforts.

Evaluate

No one wants to be doing something without obtaining results. THG will provide statistics and feedback on marketing efforts for determining whether to continue, modify, or cease the current efforts.

The Marketing Expertise You Deserve

Ready to Get Started Growing Your Business?

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Marketing Insight & Strategies

Construction crane near building being built

Why Marketing Savvy Contractors Showcase Their Projects in Customer Emails

Every completed commercial HVAC project is a marketing asset — and most contractors never use it. A project showcase email builds trust, separates you from competitors, and lets prospects see your work before the first call. If you're completing quality jobs and not sharing them with your list, you're leaving your best sales tool sitting on the job site.

Two men and two women meeting to discuss a partnership

Why Partnership Announcement Emails Are One of Your Smartest Marketing Moves

A new partnership is more than a business development win — it's a marketing opportunity most businesses never use. A well-crafted announcement email builds credibility, expands your reach, and gives dormant contacts a reason to re-engage — all without a sales pitch. Your next partnership announcement might be the most valuable email you send all year. Don't let it go unsent.

5 Reasons Why MEP Companies Can't Afford to Ignore LinkedIn

When most commercial HVAC companies think about marketing, they picture truck wraps, trade show booths, and word-of-mouth referrals. LinkedIn rarely makes the list. That's a costly blind spot — because LinkedIn is where your next major contract is already being decided.